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Consumer can’t be overloaded: new research

by admin on January 20, 2010

I get exhausted at the mall! Not because of the walking, but because I’m seeing so many options at once.  My little noggin is trying to absorb everything and sometimes it’s just too much….I have to search for the food court.  Anyone agree? Or maybe it’s just my love for food.

I just came across an ExpressIndia post on new customer satisfaction research that dismisses previous thought that consumers can actually be overloaded with too many choices.  It was believed that too many choices discourage spending because it become frustrating.  Well despite the findings, I still know that I feel overload when I have too many shopping choices.

Which should should I get?  the white, creme, gray, off-white, nude, Oreo colored?? HELP!

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How do I take my coffee you ask??  Good tasting

What type of computer do I want??  One that works

Where to go on vacation??  Where I get the most pleasure and have no doubts

For me, one good quality choice that leaves me without doubts for something else is perfecto!

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